Alex Cooper went from a $75,000-a-year podcast host to arguably the most powerful woman in podcasting, and her net worth numbers reflect just how fast that happened — which is also why they’re all over the place. Depending on the source, Alex Cooper’s net worth in 2026 is estimated at $22 million to $60 million, with Celebrity Net Worth’s $60 million figure the most widely cited. Below, you’ll find where that money actually comes from, her real career timeline, and how she compares to Sofia Franklyn, her husband Matt Kaplan, and her old boss Dave Portnoy.
Alex Cooper: Quick Bio
| Field | Detail |
|---|---|
| Full Name | Alexandra “Alex” Cooper |
| Date of Birth | August 21, 1994 |
| Age | 31 (as of 2026) |
| Birthplace | Newtown, Pennsylvania, USA |
| Nationality | American |
| Education | Boston University (played Division I soccer, won the Patriot League title in 2014) |
| Profession | Podcast host, media entrepreneur |
| Years Active | 2018 – present |
| Spouse | Matt Kaplan (married April 6, 2024) |
| Known For | Call Her Daddy podcast, The Unwell Network, Unwell Hydration |
Alex Cooper Net Worth: Quick Facts
| Category | Detail |
|---|---|
| Estimated Net Worth (2026) | $22 million – $60 million, depending on the source |
| Most-Cited Figure | $60 million (Celebrity Net Worth) |
| 2024 Earnings (Forbes) | At least $22 million, ranking her No. 8 on Forbes’ Top Creators list |
| Current Podcast Deal | $125 million, three-year SiriusXM contract (signed August 2024) |
| Verified? | No — like nearly all celebrity net worth figures, this is a public estimate, not an audited number |
So, How Much Is Alex Cooper Actually Worth?
Here’s the thing about Alex Cooper’s net worth: the range you see depends entirely on what the source is counting. Celebrity Net Worth and several other outlets put her at a flat $60 million. Forbes, working from her actual 2024 earnings rather than a lifetime total, said she brought in “at least $22 million” that year. Other trackers land at $25 million or $30 million. None of these are wrong exactly — they’re just measuring different things, or working from different snapshots in time.
What’s not in dispute is the trajectory. In 2018, Cooper and her former co-host, Sofia Franklyn, were earning $75,000 a year, plus small bonuses, under their original Barstool Sports contract. By 2021, she’d turned that into a $60 million Spotify deal on her own. By August 2024, she’d doubled her annual rate again with a $125 million SiriusXM contract. That’s not a slow climb — it’s one of the fastest wealth jumps in podcasting history, and it’s exactly why the estimates keep changing.
Fact vs. Estimate: What’s Actually Confirmed
| Confirmed Fact | Unverified Estimate |
|---|---|
| Signed a $60 million, three-year deal with Spotify in June 2021 | Her exact current total net worth |
| Signed a $125 million, three-year deal with SiriusXM in August 2024 | How much of that $125 million is take-home versus reinvested into her company |
| Forbes reported at least $22 million in 2024 earnings, ranking her No. 8 on its Top Creators list | Her exact net worth today, since earnings and net worth are two different numbers |
| Sold roughly $800,000 in “Daddy Gang” merchandise in the first three days after launch (per Forbes) | Total lifetime merchandise revenue |
| Married Matt Kaplan on April 6, 2024, in Riviera Maya, Mexico | Matt Kaplan’s individual net worth (reported anywhere from $6.5M to $50M) |
Where Alex Cooper’s Money Actually Comes From
| Income Stream | What It Looks Like |
|---|---|
| Call Her Daddy Podcast Deals | Her $60 million Spotify contract (2021–2024) guaranteed at least $20 million annually. In August 2024, she signed a $125 million SiriusXM deal spanning three years, averaging roughly $40 million per year. |
| The Unwell Network | Cooper co-founded this podcast and media company with husband Matt Kaplan in 2023. The network now produces multiple shows, creating revenue beyond her flagship podcast. |
| Unwell Hydration | Launched in November 2024 with Nestlé, this wellness beverage brand sells through Target and online, adding a consumer-products income stream. |
| Merchandise | Her “Daddy Gang” merchandise line has remained a strong earner since launch. Forbes reported approximately $800,000 in sales during its first three days. |
| Documentary & Media Projects | The 2025 Hulu docuseries Call Her Alex expanded her media portfolio and generated additional income opportunities. |
| Brand Partnerships | Cooper also earns through sponsorships and brand collaborations tied to her large podcast and social media audience. |
Alex Cooper’s Career, Year by Year
| Year | Career Milestone |
|---|---|
| 2018 | Co-created and launched the Call Her Daddy podcast with Sofia Franklyn under Barstool Sports. |
| 2020 | Became the sole host of Call Her Daddy after a highly publicized split with Franklyn. |
| 2021 | Signed a three-year exclusive Spotify deal reportedly worth $60 million. |
| 2023 | Co-founded The Unwell Network with Matt Kaplan, expanding into podcast production and creator management. |
| 2024 | Married Matt Kaplan and signed a new three-year SiriusXM deal reportedly worth $125 million. |
| 2024 | Launched Unwell Hydration in partnership with Nestlé and expanded her consumer brand presence. |
| 2025 | Released the Hulu docuseries Call Her Alex and continued growing The Unwell Network. |
| 2026 | Remains one of the highest-paid podcast hosts in the world, with an estimated net worth ranging from $22 million to $60 million. |
YearWhat Happened2012–2016Attends Boston University, plays Division I soccer, and helps the team win the Patriot League title in 2014.2016Works as an on-air studio anchor for Dirty Water Media after college.2018Launches Call Her Daddy with roommate Sofia Franklyn; the show is acquired by Barstool Sports within a month, under a contract paying each host $75,000 a year.2020A contract dispute with Barstool leads to Franklyn’s exit; she launches “Sofia with an F,” while Cooper stays on and eventually renegotiates. Cooper also launches “Daddy Gang” merchandise.2021Signs a three-year, $60 million exclusive deal with Spotify, becoming the platform’s highest-paid female podcaster.
2023Gets engaged to Matt Kaplan and launches The Unwell Network with him.2024Marries Matt Kaplan in April; signs a three-year, $125 million deal with SiriusXM in August; lands on Forbes’ Top Creators list with at least $22 million in reported earnings; launches Unwell Hydration with Nestlé in November.2025Releases the Hulu docuseries “Call Her Alex,” giving an inside look at her rise.2026Announces her first pregnancy with Matt Kaplan in May; continues expanding The Unwell Network and Unwell Hydration.
Who Is Alex Cooper, Really?
Alexandra Cooper was born on August 21, 1994, in Newtown, Pennsylvania. She went on to Boston University, where she wasn’t just a student — she was a legitimate Division I soccer player, helping her team win the Patriot League title in 2014. After graduating, she worked as an on-air anchor for a sports media company before moving into podcasting almost by accident.
What started as a candid, often explicit podcast with her college roommate Sofia Franklyn turned into a genuine media empire. The two built Call Her Daddy into one of the biggest podcasts in the country before a public falling out in 2020 sent Franklyn off to start her own show. Cooper kept building, eventually turning a single podcast into a company that spans audio, video, beverages, and more.
Where Does Alex Cooper Live?
Cooper has been based in New York City for much of her career, where Call Her Daddy first took off, though she’s also spent significant time in Los Angeles given her husband’s film and TV production work. No specific confirmed address or property details have been made public, so any exact figures you see for a “house” should be treated as speculation rather than fact.
Meet Her Husband: Matt Kaplan
Alex Cooper is married to Matt Kaplan, a Hollywood producer and the founder of ACE Entertainment, known for the “To All the Boys I’ve Loved Before” film franchise and Netflix’s “XO, Kitty.” The two met on a work Zoom call in July 2020, and Cooper nicknamed him “Mr. Sexy Zoom Man” on her podcast before revealing his identity. They got engaged in 2023 and married on April 6, 2024, in Riviera Maya, Mexico. In May 2026, the couple announced they’re expecting their first child together.
Most sources estimate Kaplan’s net worth at around $6.5 million to $15 million. Some 2025 reports estimated his net worth at up to $50 million, but these numbers are based on limited public information and have not been officially confirmed.
Alex Cooper Net Worth vs. Other Podcast & Media Names
People who search for Alex Cooper’s net worth are often curious about how her wealth compares with those closest to her, including her former co-host, husband, former boss, and current rival. Every figure below is a public estimate, not a confirmed number.
| Person | Estimated Net Worth (2026) | Known For |
|---|---|---|
| Alex Cooper | $22M – $60M | Call Her Daddy host, The Unwell Network |
| Matt Kaplan | $6.5M – $15M | Film producer, ACE Entertainment founder, Cooper’s husband |
| Sofia Franklyn | $500K – $2M | Former Call Her Daddy co-host, now hosts “Sofia with an F” |
| Dave Portnoy | ~$250M | Barstool Sports founder, Cooper’s former boss |
| Alix Earle | ~$20M | Social media personality, skincare founder (Reale Actives), public feud with Cooper |
The gap between Cooper and Sofia Franklyn is the clearest illustration of how much a single negotiation can change a career. Both women started at the same $75,000 salary in 2018. Cooper stayed with Barstool and eventually parlayed the leverage into a $60 million Spotify deal, then a $125 million SiriusXM deal. Franklyn eventually left to create her own show, and she has since built a successful business estimated at around $500,000 to $2 million. Still, that is much less than Cooper has earned, showing how different career choices can lead to very different results.
How Does Alex Cooper Actually Make Her Money?
If you want one clean number for “how much does Alex Cooper make,” there isn’t one — her income comes from stacked, overlapping sources. Her SiriusXM podcast deal alone averages around $40 million a year, but that’s before factoring in The Unwell Network’s other shows, Unwell Hydration’s product sales, merchandise, and brand deals. This mix of income sources is why her net worth estimates vary so much. Some sources count only her podcast earnings, while others include the value of her growing business.
Also read: Sam Sulek Net Worth
Final Thoughts
Alex Cooper’s story isn’t really about one big payday — it’s about what she did with the leverage from her first one. She turned a $75,000-a-year podcast job into a $60 million deal, then turned that into a $125 million deal, and along the way built an actual company around it: a podcast network, a beverage brand, and a documentary series. That’s a different kind of wealth than a single windfall — it’s infrastructure, and infrastructure tends to keep growing.
So when you see her net worth quoted anywhere from $22 million to $60 million, that’s not really a contradiction. It’s a snapshot of a career that’s still actively compounding. Given her current pace — a new baby, an expanding media company, and a podcast deal that runs through 2027 — don’t be surprised if even the higher end of that range looks conservative in another year or two.
Frequently Asked Questions
What is Alex Cooper’s net worth?
Different sources estimate his net worth at anywhere from $22 million to $60 million, with the $60 million figure from Celebrity Net Worth being the most commonly reported.
Who is Alex Cooper’s husband?
She’s married to Matt Kaplan, a Hollywood producer and founder of ACE Entertainment. They married on April 6, 2024, in Riviera Maya, Mexico.
How does Alex Cooper make money?
Primarily through her SiriusXM podcast deal (worth $125 million over three years), The Unwell Network, Unwell Hydration, merchandise, and brand partnerships.
What is Sofia Franklyn’s net worth?
Most sources estimate her net worth between $500,000 and $2 million, built through her podcast “Sofia with an F” and brand partnerships.
How old is Alex Cooper?
She was born on August 21, 1994, making her 31 as of 2026.
What is Dave Portnoy’s net worth?
Celebrity Net Worth estimates Dave Portnoy’s net worth at around $250 million, built primarily through founding and later reacquiring Barstool Sports.
Is Alex Cooper pregnant?
Yes — she announced in May 2026 that she and her husband, Matt Kaplan, are expecting their first child.
